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John Caples’ 7 Steps to Advertising Success – Ignore Them and Risk Failure

Early in John Caples’ career, his boss sorted a bunch of ads into two stacks – the successes and the failures. He challenged Caples to study both stacks… the big wins and the bombs. He needed to figure out what made the successful ones good, and what made the failures bomb. This is a critical […]

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Planning Your 2018 Goals? Don’t Forget This Crucial Element

One of the most valuable things you can do for your business each year is create your marketing plan based on realistic numbers – and that process includes defining your strategy, setting goals, and putting together a budget. It’s not too early to start planning. Large companies have already been working on their strategic plans […]

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Would Your Business Be Able to Recover from a Disaster Like This One?

Sometimes bad stuff happens… like 203 years ago today – one of the most disastrous days in the history of our country. It was during the War of 1812. And as we know all too well, all bets are off during wartime (and often during peacetime also). British forces overwhelmed American militiamen at the Battle […]

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Critical Reminder that Hope is NOT a Strategy

Thousands of firefighters across 10 states west of the Mississippi River are battling massive fires that have destroyed homes and displaced hundreds of people and, in some cases, continue to burn out of control… Wildfires remain active in Alaska, California, Colorado, Idaho, Montana, Nevada, Oregon, Texas, Washington and Wyoming, according to the National Interagency Fire […]

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8 Keys to Effective Sales Follow-Up

Follow-up is often the key to the kingdom. Without it, your competitors will steal your lunch, your thunder, and just about anything else they can get their hands on. Fortunately, you can learn the emotional triggers that help prospects commit… they’re not rocket science. Of course, this assumes that you have a proper sales funnel […]

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Independence Day – Isn’t It Time to Put the Freedom Back Into Free Enterprise?

Has the American freedom train left the station? If so, we’d better chase it down and reel it in!   It’s widely thought that Americans enjoy the greatest freedoms in the world. At the top of the list, you’d likely name freedom of speech, freedom of religion, and freedom of the press. But the most […]

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Nearly Fail-Proof Strategy Strengthens Client Loyalty

What if giving away money was the best way to make money? Clients today want their money to do more than pay for a product or service. They want to make a difference. This means they’re more likely to support your business if they believe you’re helping society. Are you committed to philanthropy? If not, […]

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Wearing Too Many Hats? It’s More Dangerous than You Ever Imagined

Do you respond to emails during staff meetings? Check your texts in the middle of a business lunch? Answer a call while typing out a report? You just became an 8-year-old… literally.   You Can’t Outsmart Your Brain Some people pride themselves on being ‘exceptional’ multitaskers. But research says there’s no such thing. A study […]

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Transform Your Vision Statement Today

“Where there is no vision, the people perish.” ~The Bible   Everything starts with a strong vision – and corresponding vision statement. Whether for your company (or department), parenting, education, finances, or what-have-you. A strong vision makes everything about the venture stronger. But how do you formulate and convey your vision, or your company’s vision? […]

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How to Foster Fierce Customer Loyalty

To attract success, offer products and services that meet your customer’s felt emotional needs. And make sure you also find ways to benefit society. Most businesses have a vision statement and marketing plan. Those are great tools, but not when they’re used at the expense of your clients’ or customers’ needs and desires. Your clients […]

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