Early in John Caples’ career, his boss sorted a bunch of ads into two stacks – the successes and the failures. He challenged Caples to study both stacks… the big wins and the bombs. He needed to figure out what made the successful ones good, and what made the failures bomb. This is a critical […]
Read MoreIs your target market on Facebook? With more than 1 billion users, Facebook has influence over most demographics these days. But how do you reach them? In Facebook’s younger years, you could organically post, share, and comment to get noticed. But now it’s harder than ever to reach your audience effectively without paying for Facebook […]
Read MoreJohn Caples tells of his early days in the advertising business, when they embarrassed him by handing him a layout with the headline already written, and told him to write the rest. The implication that he wasn’t good enough chagrined him. And it motivated him. Made him more determined than ever to figure out how […]
Read MoreTo Snowball Your Business Into a Monster that Makes Competitors Hit the Panic Button Thinking you should hire a professional copywriter, but worried about what that entails? Or unsure what you actually need? Unfortunately there’s a reluctance for most entrepreneurs to hire a copywriter when they could simply “go it alone” – do it themselves […]
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