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Nearly Fail-Proof Strategy Strengthens Client Loyalty

What if giving away money was the best way to make money? Clients today want their money to do more than pay for a product or service. They want to make a difference. This means they’re more likely to support your business if they believe you’re helping society. Are you committed to philanthropy? If not, […]

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Transform Your Vision Statement Today

“Where there is no vision, the people perish.” ~The Bible   Everything starts with a strong vision – and corresponding vision statement. Whether for your company (or department), parenting, education, finances, or what-have-you. A strong vision makes everything about the venture stronger. But how do you formulate and convey your vision, or your company’s vision? […]

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How to Foster Fierce Customer Loyalty

To attract success, offer products and services that meet your customer’s felt emotional needs. And make sure you also find ways to benefit society. Most businesses have a vision statement and marketing plan. Those are great tools, but not when they’re used at the expense of your clients’ or customers’ needs and desires. Your clients […]

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How I Got the United Situation Wrong Yesterday

I hate liars – and lawsuits. Today I have to decide which I hate more. It’s probably liars. Especially when the lies are used to abuse people. After hearing the news conference held by Dr. Dao’s attorney this morning, it sounds like Dr. Dao’s injuries are far greater than previously thought. According to his attorney, […]

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United Airlines: Failing Leadership 101

United Airlines CEO Oscar Munoz was handed the test of a lifetime following the forcible removal of one of his airline’s passengers Sunday night. And he failed the test. Big time. In case you missed it, here’s what he said: This is an upsetting event to all of us here at United. I apologize for […]

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Branding Your Company with Right Color Choices

Attitudes and perceptions about your business will mimic the colors you choose for marketing your business. So it should go without saying that you choose colors that reflect how you want to be known. And mind you, that’s not necessarily your own personal favorite color. Here’s what you should know about branding with color… First […]

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