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Planning Your 2018 Goals? Don’t Forget This Crucial Element

One of the most valuable things you can do for your business each year is create your marketing plan based on realistic numbers – and that process includes defining your strategy, setting goals, and putting together a budget. It’s not too early to start planning. Large companies have already been working on their strategic plans […]

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8 Keys to Effective Sales Follow-Up

Follow-up is often the key to the kingdom. Without it, your competitors will steal your lunch, your thunder, and just about anything else they can get their hands on. Fortunately, you can learn the emotional triggers that help prospects commit… they’re not rocket science. Of course, this assumes that you have a proper sales funnel […]

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Nearly Fail-Proof Strategy Strengthens Client Loyalty

What if giving away money was the best way to make money? Clients today want their money to do more than pay for a product or service. They want to make a difference. This means they’re more likely to support your business if they believe you’re helping society. Are you committed to philanthropy? If not, […]

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Transform Your Vision Statement Today

“Where there is no vision, the people perish.” ~The Bible   Everything starts with a strong vision – and corresponding vision statement. Whether for your company (or department), parenting, education, finances, or what-have-you. A strong vision makes everything about the venture stronger. But how do you formulate and convey your vision, or your company’s vision? […]

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How to Foster Fierce Customer Loyalty

To attract success, offer products and services that meet your customer’s felt emotional needs. And make sure you also find ways to benefit society. Most businesses have a vision statement and marketing plan. Those are great tools, but not when they’re used at the expense of your clients’ or customers’ needs and desires. Your clients […]

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United Airlines: Failing Leadership 101

United Airlines CEO Oscar Munoz was handed the test of a lifetime following the forcible removal of one of his airline’s passengers Sunday night. And he failed the test. Big time. In case you missed it, here’s what he said: This is an upsetting event to all of us here at United. I apologize for […]

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5 Proven Strategies to Boost Reader Revenue

Little adjustments to your next email could make your business explode. Follow these steps to engage your readers and turn them into active clients. The Gold Standard Your email’s open rate shows you how many people are interested in your content, but the click through rate shows how many readers actually engage with your call […]

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6 Simple Steps to Landing Pages that Convert

Your website has too much information – and that can kill your conversion rate. Simplify your message, reduce distraction, and increase lead conversion by creating single-purpose landing pages. A landing page is a webpage where visitors “land” when they click on one of your ads. Unlike the deluge of information on your corporate website, this […]

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Without This, You’re Destined For the Spam Box

For email marketing as with staying lean physically, your natural instincts can hurt you. Instead of “the more the better,” think “less is more.” This will keep your email database pristine and your company off spam lists. The Dangers of an Unclean List Nearly a quarter of your email database will become obsolete this year. […]

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Turn Your Website Into An Awesome Lead Generation Machine

You have just three seconds to impress visitors to your website before they leave. Don’t lose them. Use these high-engagement practices. Practice Hospitality Online Create a “landing page” for your visitors. A landing page is a unique page on your website where visitors “land” when they click on your ads. This page focuses your visitor’s […]

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