One of the most valuable things you can do for your business each year is create your marketing plan based on realistic numbers – and that process includes defining your strategy, setting goals, and putting together a budget. It’s not too early to start planning. Large companies have already been working on their strategic plans […]
Read MoreSometimes bad stuff happens… like 203 years ago today – one of the most disastrous days in the history of our country. It was during the War of 1812. And as we know all too well, all bets are off during wartime (and often during peacetime also). British forces overwhelmed American militiamen at the Battle […]
Read MoreThousands of firefighters across 10 states west of the Mississippi River are battling massive fires that have destroyed homes and displaced hundreds of people and, in some cases, continue to burn out of control… Wildfires remain active in Alaska, California, Colorado, Idaho, Montana, Nevada, Oregon, Texas, Washington and Wyoming, according to the National Interagency Fire […]
Read MoreFollow-up is often the key to the kingdom. Without it, your competitors will steal your lunch, your thunder, and just about anything else they can get their hands on. Fortunately, you can learn the emotional triggers that help prospects commit… they’re not rocket science. Of course, this assumes that you have a proper sales funnel […]
Read MoreWhat if giving away money was the best way to make money? Clients today want their money to do more than pay for a product or service. They want to make a difference. This means they’re more likely to support your business if they believe you’re helping society. Are you committed to philanthropy? If not, […]
Read MoreDo you respond to emails during staff meetings? Check your texts in the middle of a business lunch? Answer a call while typing out a report? You just became an 8-year-old… literally. You Can’t Outsmart Your Brain Some people pride themselves on being ‘exceptional’ multitaskers. But research says there’s no such thing. A study […]
Read MoreTo attract success, offer products and services that meet your customer’s felt emotional needs. And make sure you also find ways to benefit society. Most businesses have a vision statement and marketing plan. Those are great tools, but not when they’re used at the expense of your clients’ or customers’ needs and desires. Your clients […]
Read MoreI hate liars – and lawsuits. Today I have to decide which I hate more. It’s probably liars. Especially when the lies are used to abuse people. After hearing the news conference held by Dr. Dao’s attorney this morning, it sounds like Dr. Dao’s injuries are far greater than previously thought. According to his attorney, […]
Read MoreIs your target market on Facebook? With more than 1 billion users, Facebook has influence over most demographics these days. But how do you reach them? In Facebook’s younger years, you could organically post, share, and comment to get noticed. But now it’s harder than ever to reach your audience effectively without paying for Facebook […]
Read MoreYour website has too much information – and that can kill your conversion rate. Simplify your message, reduce distraction, and increase lead conversion by creating single-purpose landing pages. A landing page is a webpage where visitors “land” when they click on one of your ads. Unlike the deluge of information on your corporate website, this […]
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