Follow-up is often the key to the kingdom. Without it, your competitors will steal your lunch, your thunder, and just about anything else they can get their hands on. Fortunately, you can learn the emotional triggers that help prospects commit… they’re not rocket science. Of course, this assumes that you have a proper sales funnel […]
Read MoreDo you respond to emails during staff meetings? Check your texts in the middle of a business lunch? Answer a call while typing out a report? You just became an 8-year-old… literally. You Can’t Outsmart Your Brain Some people pride themselves on being ‘exceptional’ multitaskers. But research says there’s no such thing. A study […]
Read MoreNinety-seven percent of online adults age 16-64 use social media, according to Global Web Index’s 2016 Social report. Whether your business is B2B or B2C, your audience uses social media. And you should, too. But be smart about it. Especially for entrepreneurs, it’s very easy to spread yourself and your business resources too thin. And […]
Read MoreJohn Caples tells of his early days in the advertising business, when they embarrassed him by handing him a layout with the headline already written, and told him to write the rest. The implication that he wasn’t good enough chagrined him. And it motivated him. Made him more determined than ever to figure out how […]
Read MoreHow many weapons does it take to win a war? Far more than one or two or half a dozen! One list I consulted showed that during World War II, just the weapons used by the United States totaled 77 different types of weapons. And that didn’t include all the special tactics used in reconnaissance […]
Read MoreTwo years ago, after my mother’s passing, we hauled her cherished Hammond organ from Wisconsin to Michigan in a cargo van. Trust me when I say we did not have the right tools to do the job. We rallied two neighbors to help hoist the corners of this 350-pound monster up 5 steps into our […]
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