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Successful people are not more gifted. They just outwork everyone else.

Luck is overrated. So is talent. And giftedness. You can have all of those and still flub your life. What makes you a success, sometimes even a legend, is your work ethic. It is escapee mentality to look at successful people and pass it off as luck or talent or some other unfair advantage. It […]

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How to Write Headlines that Flood Your Company with New Money

John Caples tells how early on in the advertising business, he was embarrassed by someone handing him a layout with the headline already written and telling him to write the rest. The implication that he wasn’t good enough chagrined him. And it motivated him. Made him more determined than ever to figure out how to […]

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Turn Your Website Into An Awesome Lead Generation Machine

You have just three seconds to impress your website visitors before they decide to leave. Don’t lose them. Use these high-engagement practices. Practice Hospitality Online Create a “landing page” for your visitors. A landing page is a unique page on your website where visitors “land” when they click on your ads. This page focuses your […]

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2 Success Secrets I Observed in Thailand

Does the secret sauce for success apply universally around the world? Or is it different depending on where you live? For eight months in 2015-2016, my daughter globe trotted the world on a mission of service to the down and out. During that time, I had the opportunity to catch up with her in Chiang […]

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World War 2 May Be Long Gone, But These Principles Can Help Your Business Today

How many weapons does it take to win a war? Far more than one, two, or half a dozen! One list I consulted showed that during World War II, the United States alone used 77 different types of weapons. And that didn’t include all the special tactics used in reconnaissance and spying – like carrier […]

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The REAL Reason the Rich Get Richer and the Poor Get Poorer

Suppose you sold all your possessions and sailed around the world for the next year or two. When you returned, how much of your accumulated knowledge would still be relevant? Would you be able to justify receiving the same salary you were paid before you left? Probably 30 to 50 percent of your knowledge would […]

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Are Facebook Ads Right for Your Business?

Is your target market on Facebook? With more than 1 billion users, Facebook has influence over most demographics these days. But how do you reach them? In Facebook’s younger years, you could organically post, share, and comment to get noticed. But now it’s harder than ever to reach your audience effectively without paying for Facebook […]

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