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John Caples’ 7 Steps to Advertising Success – Ignore Them and Risk Failure

Early in John Caples’ career, his boss sorted a bunch of ads into two stacks – the successes and the failures. He challenged Caples to study both stacks… the big wins and the bombs. He needed to figure out what made the successful ones good, and what made the failures bomb. This is a critical […]

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Don’t Get Fleeced… Make Sure Your Facebook Ads Include These 4 Things

In my last post, I discussed how to set your budget and goal for your Facebook advertisement. Once you’ve established those, you’re ready to design… although it’s not as easy as simply uploading your favorite photo. Facebook ads must include four items: a title (25 characters or less), body copy, image, and web address (where […]

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Is SEO Still Relevant in 2017?

Have you heard that SEO is no longer relevant? Or even that it has completely died? Before you utter the words R.I.P. to SEO, allow me to share a few pertinent points with you. SEO – or Search Engine Optimization – is the process you engage in to get your website ranked high in organic […]

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Branding Your Company with Right Color Choices

Attitudes and perceptions about your business will mimic the colors you choose for marketing your business. So it should go without saying that you choose colors that reflect how you want to be known. And mind you, that’s not necessarily your own personal favorite color. Here’s what you should know about branding with color… First […]

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The Business “Red Flag” It’s Incredibly Easy to Overlook

 Two years ago, after my mother’s passing, we hauled her cherished Hammond organ from Wisconsin to Michigan in a cargo van. Trust me when I say we did not have the right tools to do the job. We rallied two neighbors to help hoist the corners of this 350-pound monster up 5 steps into our […]

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