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Critical Reminder that Hope is NOT a Strategy

Thousands of firefighters across 10 states west of the Mississippi River are battling massive fires that have destroyed homes and displaced hundreds of people and, in some cases, continue to burn out of control… Wildfires remain active in Alaska, California, Colorado, Idaho, Montana, Nevada, Oregon, Texas, Washington and Wyoming, according to the National Interagency Fire […]

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6 Simple Steps to Landing Pages that Convert

Your website has too much information – and that can kill your conversion rate. Simplify your message, reduce distraction, and increase lead conversion by creating single-purpose landing pages. A landing page is a webpage where visitors “land” when they click on one of your ads. Unlike the deluge of information on your corporate website, this […]

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Successful people are not more gifted. They just outwork everyone else And succeed on purpose.

Luck is overrated. So is talent. And giftedness. You can have all of those and still flub your life. What makes you a success, sometimes even a legend, is your work ethic. It is escapee mentality to look at successful people and pass it off as luck or talent or some other unfair advantage. It […]

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The Business “Red Flag” It’s Incredibly Easy to Overlook

 Two years ago, after my mother’s passing, we hauled her cherished Hammond organ from Wisconsin to Michigan in a cargo van. Trust me when I say we did not have the right tools to do the job. We rallied two neighbors to help hoist the corners of this 350-pound monster up 5 steps into our […]

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